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The Goal: A Process of Ongoing Improvement – 30th Anniversary Edition

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Written in a fast-paced thriller style, ‘The Goal’ contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.

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The Goal: A Process of Ongoing Improvement – 30th Anniversary Edition

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Original price was: $24.95.Current price is: $24.04.

9 reviews for The Goal: A Process of Ongoing Improvement – 30th Anniversary Edition

  1. Stanley A Ohis

    This book stands out as a transformative book in the world of business and operations management. It rejuvenates Eliyahu M. Goldratt’s revolutionary Theory of Constraints with fresh insights and contemporary applications. This book does an exceptional job of integrating educational narratives with practical business strategies, making complex concepts accessible and engaging. It’s not just a book but a tool that continues to influence efficient business practices globally. Whether you’re a seasoned manager or a newcomer to industry logistics, “The Goal” offers timeless lessons on enhancing productivity and operational effectiveness…no wonder it’s one of the books recommended by Jeff Bezos.

  2. Shashank Chattopadhyaya

    I bought the Kindle edition and it was great reading through this novel. Goldratt creates a beautiful narrative to teach theory of Constraints. He makes it so easy to catch the underlying principle of the Theory. I also lo e “Herbie” 🙂

  3. M. T.

    A disclaimer: This review is based off the audiobook version, the text version may differ slightly.

    For anyone with an interest in Operations this is a must-read. I picked this up to supplement a MBA Operations course i was taking and found it lends some useful concepts.

    If you’re looking for a book with a lot of formulas or step-by-step instructions you are going to be disappointed. This is a novel designed to make the reader think through the problem along with the characters.

    I give it 4/5 stars because it is starting to show its age. Written 40 years ago it does not address the technological advances of the last 4 decades.

    Additionally the author tries to dip into the realm of the characters personal life and unfortunately relies on some outdated stereotypes.

    While I believe it’s still important for students of business to read and understand the concepts, without an updated addition some of the topics needs additional contextualization for a younger audience.

    For anyone born later then 1990 this book may seem a little too much of an anachronism to be effectual.

  4. Cesar Arredondo

    Totally recommended, You would enjoy this book while readingit, like if You were inside the company and living it in a real way.

  5. David McArdle

    If you want to start in TOC, then look no further. Read this and then go from there. Excellent book!

  6. Amazon Customer

    Very engaging book that melds plant operations/activity scheduling into a fable that had lessons for project management and successful operation of manufacturing facilities as well as successful project management. Would recommend this book to anyone interested in effective and efficient operations management without the mathematical principles required for this discipline.

  7. abder rhounimi

    Great book for people that are involved in business.

  8. Emilio Moino

    When I was first assigned to read this book, I thought it was going to be a purely theoretical material. I thought it was going to be a book difficult to read and/or keep me interested to continue reading. However, this book turned to be a marvelous composition. The reader is always interested in the topic, and one can feel like being part of the plot. This book is a perfect combination of a narrative, and an explanation. The author dedicated the time and effort to make sure that anyone, who grabs this book and reads it, will be able to clearly understand the material presented. As an industrial engineering student, we are focused on improving an existent process and/or system in a facility. Moreover, we are provided with a broad set of techniques that can be utilized in accomplishing this purpose. The Goal by Goldratt is a magnificent piece of literature where industrial engineering student can see how the different techniques learned in class are applied into a real world problem.
    In The Goal, Goldratt also provides the reader with a description and an example of how to apply the Theory of Constraints. Alex Rogo, a plant engineer at UniCo Manufacturing, is presented with a complex problem; he has several months of orders overdue and his plant is not capable of delivering any order in time. Therefore, Bill Peach, Alex’s boss, tells him that he has only three months to turn his plant around. As a result, Alex and his team start working in finding a solution; however, they are not capable to find it without the help of Jonah, Alex’s Physics professor. Nonetheless, it is important to mention that Jonah does not provide Alex with immediate solutions; instead, he uses the Socratic Method to teach Alex how to be able to localize the bottlenecks and non-bottlenecks of his process and to determine the goal of his plant. Therefore, after spending several days thinking about what the goal is, he is finally able to define it as “Reducing operational expenses and inventory while increasing throughput” (Goldratt 87). Jonah also teaches Alex that in every company there is dependent events and statistical fluctuations that affect the process. According to the Theory of Constraints, one must identify the bottleneck and then work around it; in other words, one must take into account the bottleneck in order to increase throughput and ultimately reach the goal. Jonah, however, after providing Alex with enough help, he takes a step back on his role and forces Alex to learn how to be able to identify the bottlenecks on his own and what approach or process to use to fix the bottlenecks. At the end, Alex finally understands that it is of utmost importance for any individual to be able to answer three questions: “‘what to change?’, ‘what to change to?’, and ‘how to cause a change?’” (Goldratt 337).
    Overall, The Goal is a magnificent work that I highly recommend to any individual to read in order to understand more about the Theory of Constraints and how to become a better manager. I deeply believe that any individual who reads this book will be greatly benefited from the material presented; in my personal experience, I am pleased that I was able to read this book since I was given the opportunity to add a new technique to my engineering toolbox. I encourage any reader that is uncertain whether or not to buy this book to purchase it. I believe that it is definitely worth the time reading this book; thanks to this book, I feel better prepared as an engineer.

  9. Cliente Kindle

    It’s ahead of it’s time. It has been written bearing factories in mind; nevertheless, it applies to any context where constraints apply. I work in software engineering, by the way, and I still deem it very relevant to the field.

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