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“Required reading for anyone who aspires to be a wise influence on the young people they care about.” —Angela Duckworth
“One of the most fascinating and important books of the past decade…It will change millions of lives.” —Carol Dweck
“This engaging, data-driven book is filled with practical insights.” —Adam Grant
Imagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute—rather than disengaged, outraged, or overwhelmed. That world may be closer than you think. In this book based on cutting edge research, psychologist David Yeager explains how to stop fearing young people’s brains and hormones and start harnessing them.
Neuroscientists have discovered that around age ten, puberty spurs the brain to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain, such as humiliation or shame. As a result, young people are subtly reading between the lines of everything we say, trying to interpret the hidden implications of our words to find out if we are disrespecting or honoring them. Surprisingly, this sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults develop an ear for the difference between the right and wrong way to respect young people and avoid frustrating patterns of miscommunication and conflict.
Yeager explains how to adopt what he terms the mentor mindset, which is a leadership style that’s attuned to young people’s need for status and respect. Anyone can adopt the mentor mindset by following a few highly effective and easy-to-learn practices such as validating young people’s perspectives (rather than dismissing them), asking them questions (rather than telling them what to do), being transparent about your beliefs and goals (rather than assuming that they will accurately guess your thoughts), and holding them to high standards (rather than coddling them). Yeager’s scientific experiments have shown these practices reduce a wide variety of behavior problems, including school dropout, unhealthy eating, stress, purposelessness, mental health problems, and more.
One of the biggest misconceptions about mentoring is that it takes up too much time. On the contrary, those who use the mentor mindset end up with more time. Through back-and-forth conversations, young people feel empowered, and managers can transfer responsibility to them. Young people in this age group are poised to learn, grow, and accomplish incredible things—if only we can tap into the basic neurobiological systems that drive their motivation and behavior.
An essential read for anyone who interacts with young people, 10 to 25 is a groundbreaking book that offers long-term strategies to help nurture well-adjusted, independent, accomplished young people who contribute to society in positive ways—all while making our own lives easier.
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Chris Garrigues –
Because when I’ve thoroughly understood and am employing its concepts and principles I will have an unfair advantage. So, for me, the fewer that are ‘in on it’, the better. Right?
Really though, not only will the world be a better place the wider these ideas are spread and adopted, but I can’t help but wonder how more of this thinking could’ve impacted my life and the lives of those I care about.
That’s ok. The second best time to plant a tree is today, right?
Like Yeager’s daughter, I intuitively understood the benefits of the mentor mindset and the detriments of the other two early on but didn’t have the words for it.
Now we do. And we can more clearly see why and how to employ this stuff.
Everybody, please do everybody else a favor and learn this book!
Dayton –
As a 20-year educator, this book is something that will push and change my practice, and therefore my impact on young people. Yeager writes in a compelling style through real-life stories that illustrate his examples of how to embody what he calls “the mentor mindset”—high support and high expectations. Carol Dweck’s concepts of growth mindset changed how I taught (and how I thought about the world) fifteen years ago. Yeager expands on this concept to teach us how to be powerful mentors with long-term impacts on our students that will make the world a more just place that fosters inclusive excellence. I am giving a copy to every educator and parent I know! It also resonated for me as a person who increasingly manages younger adults (aged 22-25) as the concepts also apply to this age group (adolescents). It made me rethink some of the mistakes I have made and wished I could have a do-over. Highly recommend!
Chris Garrigues –
I am a registered nurse and I am starting my MSN in nursing education this month with the hope of one day being faculty.
I have been waiting for this book to release since hearing Dr. Yeager’s interview on the Huberman Lab podcast in April. I picked up my copy this morning and am already enamored by Yeager’s approach to understanding how our mindsets truly impact the behaviors that we exhibit towards empowering those in the 10-25 range. Our ideas around what Yeager calls, “neurobiological-incompetence” can either allow us to help set them up for success or lead them down a road of self doubt and insecurity.
Yeager provides an insightful and engaging collection of personal inquiry, sound academic research with helpful tables and charts to truly drill these concepts home. It’s one of those books that you want to devour but definitely have to take the time to write in, highlight in and soak up what Yeager wants us to get from the book.
I spent much of the last few months studying Amy Edmondson’s work on psychological safety and believe that this book would pair well with her book, “The Fearless Organization” as maybe the next step for applying the concepts into adulthood beyond 25yrs.
Looking forward to continuing to read this work and apply the concepts gained from it in both my clinical nursing and nursing education practices. Will definitely be giving copies to colleagues!